Cookie Testing

Cookie is small information stored at user’s end in a text file. This information stored in cookies is used by browsers to retrieve information from that machine. It contains personalized user data that is used by websites to deliver proper content. They act as unique identifier and help the site to remember a particular user.

Use of cookies

Cookies are used to store users identity and track down the history of user’s navigation throughout the website.

Cookies are used by the websites:

• Determine how many unique users visited their website as cookies can be used to set with unique id for each visitor.
• Sites can store user preferences. e.g. some sites store user location to deliver localized content on next visit.
• E-commerce sites implement things like shopping carts and checkout options.

Online advertising agencies use cookies to show customized ads based on user’s browsing history.